Reimagining Creative Marketing: The Human-AI Partnership in the Age of Automation
This transformative masterclass brings together decision-makers to explore how forward-thinking organisations are leveraging AI to enhance human creativity in marketing, without losing the authentic connection that drives customer engagement.
Our AI speakers bring their specialist expertise to this critical intersection:
KEY EXPLORATION AREAS
Creating balanced human-AI partnerships that amplify creative potential while maintaining an authentic voice.
Implementing change management strategies that transform resistance into enthusiasm.
Building operational workflows that seamlessly integrate AI tools into existing creative processes.
Measuring AI integration's tangible impact on efficiency metrics and creative quality.
INÉS POGGIO:
Inés will share her human-centered approach to AI integration, developed through hands-on training with over 700 creative professionals across industries. Drawing from her experience at companies like BCG, Vogue College, and Superside, she’ll demonstrate how storytelling can shift mindsets and help teams see AI as a creative partner, not a replacement.
JUDIT SZEKERES:
Building on over 20 years of global agency and corporate experience with brands like Unilever, Shell, and PMI, Judit's work emphasises reducing friction, integrating AI effectively, and fostering change that sticks - keeping the teams and the management of the human element front and centre of her approach.
As creative marketing undergoes a profound AI-driven transformation, the insights shared by Inés and Judit represent a critical advantage, balancing technological possibility with human wisdom.
Their complementary expertise in creative processes and strategic implementation offers a comprehensive blueprint for leading companies navigating this evolution.
EVENT DETAILS:
Date: Friday, 27th June, 2025
Time: 2 PM - 3:30 PM BST / 9 am - 10:30 am EST
Format Virtual Executive Roundtable via Teams
This executive forum provides senior leaders with practical frameworks for building creative AI ecosystems that drive both innovation and business results, all through the distinctive lens of women pioneers reshaping how we approach technology in marketing.
This is an interactive format where we'll be encouraging discussion with the speakers and your peers. We'll also be breaking up into smaller groups to discuss key topics.
Inés and Judit have a wealth of experience from working with creative and marketing teams, helping them maximise the benefits of AI. Come prepared to learn and to get involved in the discussion.
Women leaders bring unique perspectives to AI implementation, often emphasising human connection, inclusive design, and collaborative processes. Research shows that diverse leadership teams are 25% more likely to achieve above-average profitability in technology initiatives.
YOUR SPEAKERS & HOSTS
Founders of Women of AI will introduce you to the format, agenda and speakers. Our guest speakers will be sharing their insight and expertise on marketing, creating and human connection.
Judit Szekeres
AI Strategy, Marketing Operations | AI Training
As the founder of swell and a certified Chief AI Officer, Judit takes a refreshingly pragmatic approach - focusing on practical, results-driven strategies rather than getting lost in theory. Having worked in operational roles and delivery-focused teams, her talent lies in translating complex AI capabilities into actionable business strategies that drive measurable results.
Inés Poggio
Transforming creative teams through GenAI
Inés Poggio is a Creative AI Expert who has trained over 700 professionals in integrating AI into their creative workflows. With more than 10 years of experience and three years focused specifically on creative AI, she specialises in crafting interactive experiences that make complex technological concepts accessible through storytelling and hands-on activities.
Sharona Hutton
Founder
WOAI
Sharona is a Change & Project Manager who helps the C-suite deliver organisational change. She is also the Co-Founder of Women of AI, one of the world's first female-only speaker agencies.
Jamie Hutton
Founder
WOAI
Jamie is committed to building an inclusive future where diverse voices actively shape the future of AI. She is committed to fostering a community that empowers and celebrates the contributions of women driving innovation in AI.
RSVP to confirm your interest
Register your details now to join an exclusive group of senior marketing and creative leaders.
EVENT DETAILS:
Date: Friday, 27th June, 2025
Time: 2 PM - 3:30 PM BST / 9 am - 10:30 am EST
Format Virtual Executive Roundtable via Teams
WOAI is the only speaker agency dedicated exclusively to representing women who shape the future of AI. By promoting extraordinary female talent, we help events and companies access unmatched expertise while driving meaningful change in the technology world.
Sharona Hutton
Co-Founder, Women of AI
We represent the Women of AI
WOAI is the only speaker agency dedicated exclusively to representing women who shape the future of AI. By promoting extraordinary female talent, we help events and companies access unmatched expertise while driving meaningful change in the technology world.