Enhance your strategic thinking while taking repetitive, time-consuming tasks off your plate

You're invited to join WOAI and Laura Tatton to discover how AI can become your most valuable creative partner, amplifying your strategic thinking while freeing you from the tasks that drain your time.

You'll learn how to train your AI tools to enhance your unique perspective. This is your chance to gain a tangible competitive edge: reclaim hours each week without sacrificing the quality and strategic insight that have built your reputation.

Laura will walk you through her tried-and-tested workflows - the specific prompts, quality controls, ethical boundaries, and time-saving shortcuts - that help her maintain strategic excellence while reclaiming hours each week.

You'll learn how to train AI to sound like your brand, which tasks genuinely benefit from AI assistance, and which ones still need your human touch. You'll leave this event with implementable systems, not just inspiration.

The future of Marketing and PR isn't choosing between your expertise and AI tools; it's about leveraging both to do your best work without burning out.

Who is this for?

• PR Professionals

• Marketing and Communications Leaders

• EA's and Officer Managers

• Event Managers

Laura Tatton's Credentials:

✅ 20+ years in B2B PR & marketing, including campaigns across the UK and Europe

✅ Founder of ConsuLT, helping 500+ professionals integrate AI into their work

✅ Finalist: Professional Services Business of the Year 2025

✅ Featured in Black Country Chamber of Commerce magazine & MBS & BSEE Magazine

✅ Certified Generative AI Specialist (CIM)

✅ CPD Certified AI Trainer

✅ Regular speaker for leadership teams, SMEs, charities, and local business events and local business events

20+ Years of PR & Mareting Experience

Laura Tatton, widely known as “The AI Lady”, is an award-winning PR and marketing consultant turned Generative AI specialist and CPD-certified trainer. With over 20 years’ experience in B2B communications and 16 years leading her own consultancy, ConsuLT, Laura has become a trusted voice in helping UK and European organisations embrace AI with confidence.

Through her jargon-free, hands-on workshops and talks, Laura empowers professionals to move from AI confusion to capability.

Her mission is simple: make AI feel human, collaborative, and accessible, especially for those who feel left behind by the tech wave. Whether she’s training accountants, PR professionals, manufacturers, or charity teams, Laura ensures every session delivers real-world skills with warmth and clarity.

What you'll gain:

◆ Laura's AI toolkit and workflow - the specific platforms, prompts, and processes she uses daily for media list building, content creation, and reporting.

◆ Brand voice protection - step-by-step methods for training AI to reflect your organisation's personality, complete with editing frameworks that catch generic language before it reaches clients

◆ The ethics conversation you can have with confidence - clear guidelines on disclosure, quality control, and maintaining professional standards so you can use AI without compromising your reputation

◆ Time allocation strategies that work - understanding which PR tasks genuinely benefit from AI assistance (research, first drafts, data analysis) versus which ones still demand your insight and relationship skills

◆ Real implementation confidence - practical answers to the questions keeping you stuck: "How do I explain this to my team?" "What if a client asks if I used AI?" "How do I maintain quality while working faster?"

◆ A supportive community - connection with other PR professionals navigating the same challenges, facilitated by someone who speaks your language and understands the pressures you're actually facing