One Conversation, Ten Assets: Building Your AI-Powered Content Marketing Engine
Riverside's Kendall Breitman demonstrates how to transform a single conversation into a content engine, while maintaining your brand's authentic voice.
Join us for a practical overview of where AI accelerates video production, where human input remains essential, and how to develop workflows that preserve your brand's authentic voice while scaling content.
In partnership with:
Led by:
Kendall Breitman
Head of Community with a background in marketing, journalism, and video production, including work at NBC News and Bloomberg. She has grown Riverside’s community to 29K+ members.
Time, date & format:
8th October 2026
2 PM - 3PM GMT
9 AM - 10AM ET
Online & Interactive Networking Event on Riverside.
Digital agenda:
2:00 pm Intro & Welcome
2:05 pm Keynote and presentation
2:45 pm Q&A
2:55 pm Close
Video Is the Strategy. AI Is the Engine.
AI has fundamentally changed video marketing. The focus is now on maximising value from each conversation, rather than increasing volume.
A single recorded interview, webinar, or podcast can be repurposed into blog posts, newsletters, social clips, and searchable video assets, all from the same source.
Kendall Breitman is at the forefront of this industry shift. As Head of Community at Riverside, she collaborates with marketers adapting to these changes, drawing on ten years of experience in journalism and video production at NBC News and Bloomberg. She leads Conversation Creators, Riverside's community of over 29,000 creators and podcasters, providing her with insight into effective industry practices.
In this session, Kendall will provide a practical perspective on where AI delivers value in the video workflow and where it may pose risks to brand voice and authenticity.
She will also explain answer engine optimisation (AEO), a development new to many marketing teams, and discuss why AI-indexed, searchable video is now a competitive advantage.
This is a working session, not a keynote to sit back and watch. You'll leave with a framework you can apply to your next recorded conversation, whatever form it takes.
Key Takeaways:
A practical understanding of where AI genuinely accelerates video production, and which stages still need your judgment
Confidence to use AI as a force multiplier for authentic storytelling, not a shortcut that erodes brand trust
A framework for maximising value from each recorded conversation, interview, or webinar
Insight into how AI-powered video supports both traditional SEO and the emerging requirements of answer engine optimisation
About your speaker
Kendall Breitman has ten years of experience transforming creative instincts into effective content strategies, informed by her background in journalism and video production at NBC News and Bloomberg.
As Head of Community at Riverside, she leads Conversation Creators, a community of over 29,000 members, and oversees workshops, partnerships, and live programming that support podcasters and creators globally.
A returning speaker at The Podcast Show, Kendall is recognized as a connector in the creator economy, combining strategy, storytelling, and community-building with a strong understanding of creators’ evolving needs.
RSVP TO SECURE A PLACE
This event is complimentary to attend and is limited to 20 spaces. Register now to secure your place.
Days
Hours
Minutes
Seconds
Thursday, 2nd July at 2 PM - 3PM BST | 9 AM - 10 AM EDT
Who should attend:
✅ Content Marketing Managers / Directors:
Responsible for evolving from a content calendar to a content engine. This session addresses that transition.
✅ Video Marketing Managers / Producers:
Oversee each workflow stage discussed, including pre-production, editing, and audio.
✅ Heads of Marketing / Marketing Directors:
Senior leaders who make tooling and workflow decisions and are closely involved in execution.
✅ Social Media & Content Strategists:
Responsible for repurposing recorded conversations into blogs, newsletters, and clips. This session provides best practices.
✅ SEO Managers & Content Strategists with an SEO focus:
The AEO approach offers a new perspective that most SEO teams have not yet explored.