Your Introduction to Claude Code:
An interactive workshop designed to help you get started
Move beyond copying answers from a chat window. Learn to brief Claude Code on your business, connect it to your existing tools, and automate complete tasks—no coding or technical setup required.
Hosted by:
Led by:
Ann Stanley
Ann Stanley is the Founder and CTO of Anicca Digital, an award-winning digital marketing agency in Leicester that delivers e-commerce, paid media, search, and analytics services for established brands.
Time, date & format:
1st October
2 PM - 4PM GMT
9 AM - 11AM ET
Online & Interactive Workshop on Zoom.
Digital agenda:
2:00 pm Intro & Welcome
2:10 pm Claude Intro
2:20 pm Claude Pt. 1
3:00 pm Q&A
3:20 pm Claude Pt. 2
4:00 pm Close
About the event
AI adoption often stalls after initial experimentation with chatbots, as many struggle to integrate AI into their business processes.
Claude Code addresses this challenge. It can read and write your files, connect with your spreadsheets, email, and data, and execute complete tasks from start to finish, briefed in plain English, just as you would instruct a new team member.
This session is intentionally hands-on. Ann Stanley, Founder and CTO of Anicca Digital and creator of the C-10 AI Adoption Framework, has trained over 3,000 professionals in AI adoption in the past year.
She will guide participants through live setup and cover essential topics from day one: organising project folders, briefing Claude Code on your business, connecting it to your existing tools, and establishing habits to ensure safety, organisation, and cost-effectiveness.
By the end of the session, you will understand what Claude Code is, how it differs from a chatbot, and how to set it up as a tool you use daily, rather than one you try once and set aside.
This workshop is designed to be interactive and accessible regardless of your starting point. No coding background is required, and all terminology will be clearly explained.
You will receive a straightforward, practical path from initial curiosity to confident daily use.
Key Takeaways:
A working Claude Code setup, configured live during the interactive, 2-hour, session
A brand brief template to ensure future sessions are tailored to your business
The confidence to use ready-made “skills” rather than creating every instruction from scratch
A clear process for connecting Claude Code to your spreadsheets, email, and other tools
Best practices for managing memory, context, and cost to ensure long-term usefulness
About your speaker
Founder & CTO, Anicca Digital | Co-Founder, Anicca AI & Insights
Ann Stanley is the Founder and CTO of Anicca Digital, an award-winning digital marketing agency in Leicester that delivers e-commerce, paid media, search, and analytics services for established brands. She is now leading the agency’s transition to AI-focused services and has founded a new AI venture, Anicca AI & Insights.
Across both businesses, Ann’s work includes AI strategy, solutions, and skills development, as well as building Anicca’s proprietary AI-driven SaaS products: Armadello Analytics & AI Insights, Secret-Agents.AI, and C4 – Company Command & Control Centre.
Ann has over 20 years of experience speaking and training in digital marketing. In the past 18 months, she has focused on AI in marketing, sharing practical insights at events such as CIM, The Robots Are Coming (Agency Hackers), and EPIC, the E-commerce Performance and Innovation Conference.
RSVP TO SECURE A PLACE
This event is complimentary to attend and is limited to 20 spaces. Register now to secure your place.
Days
Hours
Minutes
Seconds
Thursday, 1st October 2 PM - 4 PM GMT | 9 AM - 11 AM EDT
Who should attend:
✅ Marketing, communications, and creative professionals seeking to advance beyond AI chatbots
✅ Founders, agency owners, and consultants who want to integrate AI into their businesses
✅ Operations, executive assistants, and administrative professionals aiming to automate repetitive tasks
✅ Anyone interested in AI agents but discouraged by technical tools—no coding experience required