Ready to lead the way in ethical AI? Drawing on the latest academic research and industry experience, Nicole Alexander equips professionals with the knowledge and tools to navigate the ethical complexities of today’s AI-driven world.

This session presents the P.A.C.T. framework to make AI-powered marketing both effective and ethically sound. Delivered in a conversation-style format, the session emphasizes dialogue, interactivity, and practical application.

Key Takeaways:

• Understand how AI is transforming marketing and the ethical risks involved

• Learn how to design AI systems that are transparent, fair, and accountable

• Gain frameworks to ensure data and automation practices align with societal and consumer expectations

Ethical AI in Marketing Book Launch

Nicole has just published her 'Ethical AI in Marketing' book. The book examines ethical and responsible AI adoption in marketing practices and its implications for the future of the industry.

This isn’t just about launching a book—it’s about launching a movement toward responsible, human-centred AI in marketing.

Whether you lead a global brand or run a growing start-up, you’ll leave with tools, insights, and inspiration to make your AI strategies both powerful and principled.

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About Nicole Alexander

Nicole Alexander is a leader in marketing and AI ethics, working at the intersection of technology, data, and innovation. She teaches marketing and technology as an adjunct professor at New York University.

Nicole has led global teams at some of the world’s most influential companies, serving as Global Head of Marketing at Meta, SVP of Innovation at Ipsos, and VP of Innovation for Greater China at Nielsen. As a strategic advisor, she helps organizations, from tech and finance to healthcare and consumer goods, navigate digital transformation and ethical innovation.

A champion for ethical leadership and inclusion in technology, Nicole serves on the Board of Per Scholas, which advances tech education for underrepresented communities, and on the Board of Directors for The Loveland Foundation, which supports mental health and healing for Black women and non-binary individuals.