Beyond the Prompt: Immersive AI Workshops for the Modern Marketer
Hosted by Women of AI and Julia Belle, the day pairs strategic insight with two immersive workshops led by Heather Murray and Aarti Samani.
Date: 12th November 2026
Time: 9:30 am - 5:00 pm
Venue: The Century Club
Address: 61-63 Shaftesbury Ave, W1D 6LQ
MC & Host: Julia Belle
Workshop 1: Heather Murray
Workshop 2: Aarti Samani
Note: We are promoting women and amplifying their voices, but we expect to see guests of all genders and backgrounds. So please book your space and join us for this immersive workshop
Building Your AI Playbook
12th November 2026 | 9:30 am - 5:00 pm | The Century Club, 61-63 Shaftesbury Ave, W1D 6LQ
Marketing leaders need practical, results-driven events rather than more AI theory. Most AI events for marketers offer standard keynotes and panels with limited takeaways. This event stands out by focusing exclusively on practical outcomes.
Hosted by Julia Belle, this flagship WOAI event experience features two leading experts in AI marketing - Heather Murray and Aarti Samani - who will lead two comprehensive, hands-on workshops.
Both sessions will conclude with a facilitated discussion led by Julia Belle, turning the day's activities into actionable insights for your team and organisation.
A Framework You Can Apply Immediately
Three transferable tool-agnostic frameworks for briefing, evaluating and deploying AI across your marketing function
A Deployable Asset, Built On the Day
A working AI avatar and cloned voice, built from your own live campaign or training project, ready to use safely under current AI transparency rules.
From Insight to Implementation
Facilitated discussion after each workshop, turning the day's work into a concrete adoption plan you can take straight back to your function.
Workshop 1: The AI-Confident Marketing Leader
Brief it, judge it, and work out where it belongs
Workshop led by Heather Murray
Morning session from 10 am - 12:30 pm
A morning for marketing leaders who want to make better decisions about AI, rather than become the fastest prompt writer in the building.
You'll spend the morning working on a campaign for a fictional brand, so nobody has to explain their own context or bring anything sensitive into the room. Across the session you'll:
Take a vague, ambiguous brief and turn it into something AI can work with
Rank four versions of the same piece of copy, from human to AI-written
Learn where AI is good, where it's rubbish, and where it's quietly risky
Map one of your own team's workflows and decide, step by step, what AI should touch and what it really shouldn't
It's tool-agnostic, so it doesn't matter whether your team is on Copilot, ChatGPT, Gemini or a mix of all three.
You'll leave with a capability score showing where you and your team currently sit, and a simple way to measure whether your AI adoption is actually going anywhere over the next few months.
No prior AI experience needed. If you've only ever poked at Copilot once and closed the tab, don’t worry - you'll be absolutely fine. (But there’s plenty for the AI geeks here, too).
Heather was a marketer long before she was an AI person. Back before ChatGPT existed, she designed an AI-powered hyperpersonalisation workflow for Centrica that went on to drive £75M in revenue, prompting a new beginning in all things AI. She now trains marketing and comms teams at Johnson & Johnson, Toyota and Barilla and is trusted AI expert for the BBC, ITV, Channel 4 and Forbes.
Workshop 2: Build Your Avatar
The Hands-On AI Session for Marketers
Workshop Led by Aarti Samani
Afternoon session from 1:45 pm - 4:15 pm
Video is increasingly central to marketing strategies, and AI-generated creative is rapidly becoming standard for major advertisers. This workshop emphasises hands-on building rather than passive observation.
Attendees should bring a live campaign or content project. By the end, participants will have a working avatar and cloned voice tailored to their brand, ready for deployment.
Aarti Samani, a technology executive with experience scaling AI companies, including SwiftKey's ~$250M acquisition by Microsoft, will lead the session. She now specialises in helping leaders navigate both the opportunities and risks of emerging AI technologies. As founder of Shreem Growth Partners and host of the Deepfake Resilience Symposium series with the British Consulate-General, she offers both technical expertise and a focus on safety.
Attendees will leave with a repeatable AI content workflow they can implement independently and the knowledge to use it safely as AI transparency and labelling regulations become more stringent.
Your Venue
The Century Club, 61-63 Shaftesbury Ave, W1D 6LQ
Century Club, ensconced in the vibrant heart of Soho, is a members' club that celebrates the enduring spirit of creativity and innovation.
Founded in 2001, the club quickly gained a reputation as a hub for artists, writers, musicians, and other creatives. Its expansive yet intimate setting created an environment where members could mingle with like-minded individuals and share their work in a supportive, non-judgmental space.
It is a space that embodies the very essence of Soho, where the creative and the curious come together to engage, collaborate, and innovate.
Your Agenda
Beyond the Prompt: Immersive AI Workshops for the Modern Marketer
09:30 - 09:45
Arrival & Networking | Connect with fellow marketers over refreshments
09:45 – 10:00:
Welcome & Event Overview with Julia Belle
10:00 – 12:30:
Workshop 1 With Heather Murray
The AI-Confident Marketing Leader: Direct, Discern, Deploy
12:30 – 13:00:
Facilitated Q&A and Interactive Discussion With Julia Belle
13:00 – 13:45:
Refreshment Break and Light Lunch
13:45 – 16:15:
Workshop 2 with Aarti Samani
Build Your Avatar: The Hands-On AI Session for Marketers
16:15 – 16:45:
Facilitated Q&A and Interactive Discussion with Julia Belle
16:45 – 17:00:
Event Close and Wrap-Up with Julia Belle
Meet our Exceptional Speakers
At WOAI, we hand-pick speakers who do more than just talk about AI. They've actually built with it. For this main event, we’ve invited three outstanding women who are changing how marketing teams use AI. Each will inspire and educate, offering the frameworks to guide AI adoption confidently and the practical skills to create real, safe, and usable assets.
Julia Belle
Conference Host, AI Communications & Broadcast Journalist
Julia Belle is a professional conference host, panel moderator, and BBC journalist with nearly eight years of experience. She brings the storytelling precision of broadcast journalism to high-stakes live events in technology, healthcare, marketing, and the creative industries. As Head of London Community at Blend and a TEDx speaker Julia helps organisations and leaders communicate with clarity, authority, and human connection in the AI era.
Heather Murray
AI Training for Non-Technical Professionals
Heather Murray is the founder of AI for Non-Techies and a leading AI educator in the UK, recognised as a Top 5 MarTech influencer globally and the 2024 AI Trailblazer. With over 20 years of marketing and sales experience, she has helped businesses generate £75 million in client revenue through her AI strategies, and has contributed her expertise as an AI advisor to the UK government and the ISO committee for AI and cyber security in education. Heather’s ability to simplify complex topics and make AI actionable for non-technical professionals has made her one of WOAI’s most in-demand speakers across finance, law, retail, and aerospace.
Aarti Samani
AI Deepfake Fraud & Cybersecurity Strategist
Aarti Samani is a technology executive with experience scaling AI companies, including SwiftKey’s ~$250M acquisition by Microsoft. She now focuses on protecting leaders from AI-enabled threats. As founder of Shreem Growth Partners, she specialises in social engineering and AI deepfake fraud resilience, leveraging senior roles at Nomura, Microsoft, and iProov. She teaches AI strategy and risk at MITxPro, INSEAD, and Durham Business School, and hosts the Deepfake Resilience Symposium series with the British Consulate-General, convening global leaders to address critical AI challenges.
Get your ticket
Discounted rates for the first 20 tickets
Your ticket includes:
Full-day entrance to the event from 9:30 am to 5:00 pm
2 interactive workshops from WOAI experts
Interactive group discussion + Q&A with our AI experts
Drinks, refreshments and networking opportunities
1 x Framework for briefing, evaluating and deploying AI
1 x Working avatar and cloned voice for your own brand, ready to deploy.
Make the Most of Your Workshop Experience
To get the most value from the day, bring a live campaign, content project or workflow you are looking to enhance with AI. Apply the frameworks directly to your work and leave with practical outputs and a clear path to embedding AI across your marketing function.
For the workshop, participants will need a laptop and headphones (phones or tablets will not work), a short piece of reference footage to use for the clone, and their brand assets, including their logo and brand colours.
FAQs
Find quick answers to common questions about the Wome of AI Summit.
Tickets are limited, get yours now.
This day is built for marketing leaders who own budget or influence it — heads of marketing, brand and content, agency founders, and creative directors. If you're bringing a live campaign or project you want to enhance with AI, you'll get the most from the day.
No! All genders are welcome to attend this event. Even though we are promoting women and amplifying their voices at this unique event, we are inviting a diverse group of people.
No. Speakers are independent experts, not vendors. The frameworks shared are methodology-agnostic and focused on strategic implementation, not product promotion.
No. Both workshops are designed to be tool-agnostic and accessible, whether you're new to AI or already using it regularly. The focus is on strategic frameworks and practical building, not coding or technical skills.
Bring your laptop so you can work on a live campaign, content project, or workflow you'd like to enhance with AI. You'll apply the frameworks and build your avatar directly against real work, so the more relevant your project, the more useful the day.
Full-day entry from 9.30am to 5.00pm, two interactive workshops, facilitated group discussion and Q&A with both speakers, refreshments and a light lunch, plus networking throughout the day. You'll leave with a briefing-and-deployment framework and your own working avatar with cloned voice.
Yes — refreshments and a light lunch are included, along with drinks and networking at points across the day.
Refunds are valid up to 7 days before the event. See terms and conditions on Eventbrite
Presented by:
Women of AI is the only speaker agency dedicated exclusively to representing women who shape the future of AI. By promoting extraordinary speakers, thought leaders and talent, we help companies access unmatched expertise while driving meaningful change in the technology world.
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